Free PR agency scheduling software for interview slots and the briefing they all want to be at

A launch generates two kinds of booking and neither is a meeting. One is a journalist wanting twenty minutes with a spokesperson who has four hours in the whole week. The other is a briefing in a room that holds thirty, which forty people would like to attend. Picktime books both: interview slots taken from the spokesperson’s real availability, and briefings that cap at the room so a thirty-first chair is never sold.

  • Free forever plan
  • Slots and briefings
  • No card required
Journalists in the rows of a press briefing room while a spokesperson takes questions at the lectern, cameras at the back

Blu CommsBook online

Interview slot20m · Spokesperson3 left

Launch briefing1h · 30 chairs12 left

Video interview20m · OnlineBook

Next free1:40 PM2:20 PM3:00 PM

Booked online

11:04 PM

By a desk three zones away

Video link

Made

With the booking, not after it

Times shown

Their zone

So nobody joins an hour out

How it works for you

Built for the two things a launch actually books

Journalists booking a person, and a room full of people booking an event. The tools an agency usually reaches for do neither.

Journalists book an interview slot themselves

Open the spokesperson’s window as bookable slots and send one link to the list. Each journalist takes the twenty minutes that suits them, and the window fills without a single call.

The Blu Comms booking page a journalist opens from the link: a 20-minute interview slot with the spokesperson on Wednesday afternoon with three left, the launch briefing and a video interview, each bookable

A briefing that caps at the room it is held in

Thirty chairs means thirty names, and the thirty-first request is not sold a seat that is not there. On the paid plans a queue holds that desk instead of refusing it, and moves it up the instant somebody drops out.

The launch briefing full at 30 of 30 chairs, with nine names waiting in the queue behind it and the first marked next in

Who actually came, marked as they arrive

On the paid plans you check names in at the door and each sits as Arrived, Confirmed, Pending or No-show. The coverage write-up has a real attendance list behind it rather than a sign-in sheet somebody photographed.

The briefing register on the door: R. Hadley marked Arrived, other names Confirmed, Pending and No-show, and 18 of 30 arrived so far

Ask the title and the angle when they book

Write your own questions on the form, including the publication, the desk, whether they are bringing a camera, whether they need images in advance. It arrives attached to the booking.

The booking form for a 14:40 interview slot on Wednesday, filled in with the journalist’s name, email and phone, and the answers attached to the booking

Approve a request before it becomes a booking

Where a slot should not be given away automatically, a request arrives for somebody to approve or decline before it is confirmed, useful on the week an embargo is running.

The email notification the account team receives when a journalist books the 15:20 interview slot on Wednesday, November 4, with the journalist, the service and the spokesperson on it
The interview window

A spokesperson’s four hours fill without a single phone call

Media relations breaks down at exactly one point: a chief executive has one Wednesday afternoon and eleven journalists want a piece of it, and the agency spends two days brokering twenty-minute slots by email. Put the window on a page as bookable slots and send the same link to the whole list. Each journalist takes the time that suits their deadline, the slot disappears the moment it is taken, and the confirmation carries the dial-in or the address. Nobody is offered a slot that has gone, which is the sentence an agency otherwise writes eleven times.

The spokesperson’s Wednesday afternoon, 13:00 to 17:00, offered as eight 20-minute slots from one link: four taken and confirmed, including 14:20, and 14:40 onwards still offered
Where they are

A journalist anywhere gets the link on the confirmation

Half a media list is somewhere else, and an embargoed briefing quoted in the wrong time zone is a story that breaks early or not at all. On the paid plans the page shows every slot in the journalist’s own local time and books it correctly in the spokesperson’s calendar, and a video interview gets its Zoom, Meet or Teams link generated with the booking and sent on the confirmation. What the agency stops doing is the arithmetic, and what it stops fielding is the message at five past the hour asking where everybody is.

A journalist in New York booking the 09:20 slot on the page in their own local time, the confirmation carrying the Zoom link, and the interview landing at 14:20 in the spokesperson’s London diary on Wednesday, November 4
Monday, 11:30am

Eleven journalists, one afternoon, and two of them were given the same slot

Half eleven on the Monday of launch week. The chief executive has Wednesday afternoon and nothing else, eleven titles have asked for twenty minutes, and the account team is brokering it in a spreadsheet and an inbox at the same time. Two of the offers went out before the spreadsheet was saved.

Picktime turns the window into slots on a page and sends one link to the whole list. A slot taken by anybody stops being offered to everybody, instantly, and the spokesperson’s calendar fills itself in the order the replies arrive.

Getting started

An interview window bookable before the release goes out

The spokesperson added with only Wednesday 13:00 to 17:00 open, the other weekdays closed, and the slot length set to 20 minutes
01

Add the spokesperson and the window they have

Give each spokesperson their own hours and open only the window they are actually available in. Set the slot length, twenty minutes or half an hour, and how many can be booked in a day.

The launch briefing on Thursday, November 5 at 10:00 given 30 chairs, with 30 places offered on the page, in the briefing room
02

Open the briefing with the chair count on it

Give it a date, a venue and the number the room seats, and a queue behind that. Then decide what the form asks: the title, the desk, whether a crew is coming.

The one booking link carrying the interview slots and the briefing, added to the press release and the pitch email, and an interview booked from the release
03

Send one link with the release

The same page carries the interview slots and the briefing. Put the link in the release and the pitch email, and the window fills in the order the replies come in.

Remote interviews

The video link exists before anybody asks for it

  • Most interviews now happen on a screen, and the last five minutes before one is reliably spent finding a link. On the paid plans, connect Zoom, Google Meet or Microsoft Teams and it is generated at the moment the slot is booked, sent on the confirmation and carried on the calendar invitation, in the journalist’s own local time as well as the spokesperson’s.
  • That matters more in media relations than elsewhere, because the person whose time is being protected is usually the least patient participant. A spokesperson with eight twenty-minute slots back to back should open a calendar and find eight entries that each already contain the journalist’s name, their title and the link, not a list of names and a separate email thread per name. The agency stops being the thing in the middle of every one of them.
The spokesperson’s Wednesday afternoon in their calendar: eight 20-minute interviews, each entry already carrying the journalist’s name, their title and the video link, with the 14:20 shown as 09:20 in the journalist’s New York time
What it costs

Start free. Pay for the size of the team, not the size of the media list.

Nothing about the free plan expires and there is no card behind it. Price moves with the number of people you are booking and the number of offices they sit in.

Free, and it stays free

What one account team gets without paying

  • An interview window offered as bookable slots
  • A briefing capped at the seats the room has
  • Video meeting links made with the booking
  • Every contact, title and past interview against the name

Start free

Works with what you use

It fits the calendars, the video tools and the contact lists you already keep

The spokesperson’s own calendar fills

A booked interview lands in the calendar the spokesperson already keeps, and an hour blocked out there stops being offered on the page, which is what stops a journalist taking a slot that no longer exists. On the paid plans Zoom, Google Meet and Teams links are generated with the booking, and media contacts can be kept in step with the CRM and mailing tools the agency already uses.

It works from the briefing

There are iOS and Android apps and the whole thing works in a phone browser, so names get marked off at the door of a briefing on a handset instead of a printed list on a clipboard.

Questions

PR agency scheduling: common questions

Can journalists book an interview slot themselves?

Yes. Open the spokesperson’s window as bookable slots and send one link to the list. Each journalist takes the twenty minutes that suits their deadline, and a slot stops being offered the moment it is taken.

Can I cap sign-ups for a press briefing?

Yes. Give the briefing the number of chairs there are and the page will not take a thirty-first name as a confirmed one. It holds it in a queue instead, so a title you would rather not refuse is still on the list when somebody drops out.

Can I approve a request before it becomes a booking?

Yes, on the paid plans. Where a slot should not be given away automatically (an embargoed week, a sensitive announcement), a request arrives for somebody to approve or decline before it is confirmed.

Does it handle journalists in other time zones?

Yes, on the paid plans. Slots are shown in the journalist’s own local time and booked correctly in the spokesperson’s calendar, which is the usual reason somebody joins an embargoed briefing an hour late.

Can I record who actually attended a briefing?

Yes, on the paid plans. Check names in at the door and each sits as Arrived, Confirmed, Pending or No-show, so the write-up has a real attendance list behind it.

Can I ask for the publication and the angle at sign-up?

Yes, on the paid plans. You write the form questions yourself (the title, the desk, whether they are bringing a camera, whether they need images in advance), and the answers arrive attached to the booking.

Is there free scheduling software for a PR agency?

Yes. Picktime is free forever to start, with interview slots, briefings capped at the room, video links made on booking and every contact in one place. No card and no end date on it. Time-zone conversion, waiting lists and the door register sit on the paid plans. An agency whose diary is pitches and monthly client reviews rather than interviews and briefings wants booking software for a marketing agency instead.

Fill the interview window without brokering it

Free forever to start. No card, no trial clock, and one link can go out with the release this afternoon.